Carl brings creativity, strategy, and relationship-building together in his role as Vice President of Client Services at Translation by Design. His specialty is business development, strategic partnerships, and marketing; but his professional story began in radio broadcasting in 2000, where he quickly moved from on-air roles into creative services, account management, and sales leadership.

 

In 2011, Carl co-founded Social Radio, a software company created to help local radio stations compete more effectively with emerging digital platforms like Pandora, Slacker, and Spotify. Along the way, he consulted small businesses on marketing strategy, advised radio stations on digital content and monetization, and occasionally contributed to radio industry trade publications.

 

At TBD, Carl focuses on cultivating new client relationships and strengthening long-standing partnerships. Known for blending curiosity and creativity with an instinct for spotting connections and opportunities, he brings both insight and energy to every conversation. He also brings conversational Spanish to TBD…enough to order a beer, break the ice, and make friends at the cantina, with charm and charisma doing the rest to build rapport and collaboration.

 

When he’s not working with clients, Carl enjoys Monterey County wines, tending to garden projects, and sharing a good bottle (or a celebratory flute of champagne) with friends and family. You’ll often find him running or cycling along the Monterey coast or taking in a sunset with Sandra and their two rambunctious Shih Tzus.